I’ve always been a boob guy. My high school girlfriend didn’t have them but by college I was dating a girl with some of the biggest and best boobs on campus. Don’t get me wrong, I nice ass is so damn sexy. But there’s just something about boobs that drives me crazy. I love big ones, natural ones, perky ones, bouncy ones, you name it. Later after college I started dating my current partner and her boobs are one of the things I love about her the most. She knows that and she loves it too.

But ok, why a pillow with boobs? I’ve worked most of my professional life in software and when the idea popped into my head it set me on a whole new path. Finally I’d be able to make something real, something people could hold and touch. Software, for all it’s complexity and creativity is never really there. Plus boobs are just good and fun and they make me and others happy. I’d spent years thinking seriously about new products that solve boring business problems. Why should life be so serious? Why not rejoice and enjoy the simple and fun things in life?

I honestly think that if we all took a step back and just accepted the simple pleasures in life we could all be a little happier and the world a little more peaceful. There should be no shame in admiring a pair of breasts. It’s natural and if done with love and joy then we should enjoy it!

The original inspiration for the booby pillow popped into my mind in 2010 while living in Barcelona. I say "my mind" because to this day my girlfriend swears the idea was originally hers. And my best friend who was visiting us at the time also claims it was his idea. My take is that ideas are a dime a dozen but execution is worth a million bucks.

The origin of the idea was a stroke of luck with the right puzzle pieces falling into place. One of those pieces was meeting the founders of a games startup who were funding their fledgling company using their own cash. No outside investors, no friends and family money, just their own cash. They had managed to build up funds by selling their previous business, a boob and penis bean bag company. That's right. These entrepreneurs told us about their bean bag company and the process of filling giant boobs and penises made of bags half their size. It was hilarious and genius. Here I'd been making money in tech for nearly 10 years when these guys came into my life and taught me an important lesson. Ideas don't have to be one of a kind to work, they can be simple and well executed. The impression had been made.

The other puzzle piece was our living room. After traveling for 8 months my girlfriend and I moved into a barceloneta apartment with a couple other roommates. The apartment furnishing was pretty simple and that was also true for the central room in the house. We had a large coffee table with cushions all around. No couch, chairs or other furniture. But it was perfect. We'd have friends over and lounge in that living room for hours. And it was in that room having this conversation with our new entrepreneur friends that the idea was born. 

What better pillow than one with breasts? We immediately fell in love with the idea. Breasts are beautiful and pillows, like the ones all over our living room, are an essential part of our lives.  And if our friends could make boob bean bags then I should be able to figure out how to make boob pillows right?

Little did I know at the time that I was embarking on one of the most challenging product projects of my life...